Privacy policy
Last updated: April 10, 2026
MaternaFit operates this website and online store, including all related content, features, tools, products, and services (the “Services”), to provide you with a curated shopping experience.
MaternaFit is a Cyprus-based online store specializing in premium activewear. We currently operate exclusively online and do not have a physical retail location.
Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our Services, or otherwise communicate with us.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to personal information.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
“Personal information” refers to any information that identifies or can reasonably be linked to you.
We may collect the following categories of personal information:
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Contact details: name, email address, phone number, billing and shipping address
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Payment information: payment details, transaction confirmations (processed securely via third-party providers)
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Account information: login details, preferences, and settings
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Order information: items viewed, added to cart, purchased, returned, or exchanged
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Communications: messages or inquiries you send to us
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Device information: IP address, browser type, device type, and network information
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Usage data: how you interact with our website and Services
How We Collect Information
We collect personal information:
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Directly from you when you place an order, create an account, or contact us
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Automatically through cookies and similar technologies when you browse our website
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From service providers such as Shopify and payment processors
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From partners or third parties, including marketing and analytics platforms
How We Use Your Information
We use your personal information to:
Provide and Improve Our Services
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process orders and payments
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manage your account
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arrange shipping and returns
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personalize your shopping experience
Marketing and Advertising
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send promotional emails where permitted by law or where you have given consent (you can unsubscribe at any time)
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show relevant advertisements where permitted by law and, where required, based on your consent or privacy choices.
Security and Fraud Prevention
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verify transactions
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detect and prevent fraud or misuse
Customer Support
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respond to inquiries
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provide assistance with orders or products
Legal Obligations
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comply with applicable laws
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enforce our policies and terms
Sharing Your Information
We may share your personal information with:
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Shopify and service providers (payments, hosting, analytics, shipping)
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Marketing and advertising partners to improve your experience
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Authorities or legal entities if required by law
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Business transfers (e.g., merger or restructuring, if applicable)
These parties process your data according to their own privacy policies.
Shopify and Data Processing
Our store is hosted by Shopify, which processes personal data to operate and improve the platform.
Your information may be transferred to and processed in countries outside your own. Shopify uses approved safeguards (such as Standard Contractual Clauses) where required.
You can learn more at: https://privacy.shopify.com
Legal Basis for Processing (EU/EEA Users)
If you are located in the European Economic Area (EEA), we process your personal information under the following legal bases:
- Performance of a contract – when we process your data to fulfill an order or provide our services
- Legal obligations – when we are required to comply with applicable laws
- Legitimate interests – to improve our services, prevent fraud, and operate our business
- Consent – where you have given us permission (such as for marketing communications)
Cookies and Tracking Technologies
We use cookies and similar technologies to:
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improve website functionality
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remember your preferences
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analyze website traffic
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support marketing and advertising
- Where required, we request your consent before using non-essential cookies.
You can control cookies through your browser settings.
Complaints
If you have any concerns about how we handle your personal information, please contact us first at:
You also have the right to lodge a complaint with your local data protection authority.
For Cyprus, this is the Office of the Commissioner for Personal Data Protection.
Your Rights
Depending on your location (including the EU/EEA), you may have the right to:
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access your personal data
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request correction of inaccurate data
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request deletion of your data
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restrict or object to processing
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request data portability
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withdraw consent at any time
To exercise your rights, contact us at:
maternafit2026@outlook.com
Data Retention
We retain your personal information only as long as necessary to:
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provide our Services
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comply with legal obligations
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resolve disputes
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enforce agreements
Data Security
We take reasonable measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.
International Transfers
Your data may be processed outside your country. Where required, we use legally approved safeguards to protect your information.
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.
Contact
If you have any questions about this Privacy Policy or how your data is handled, please contact us:
MaternaFit
Email: maternafit2026@outlook.com
MaternaFit is the data controller of your personal information for the purposes of applicable data protection laws.